Transforming Experiences

{OBJECTIVE}

Design a holistic visual system for a chosen design conference. Show the ability to create a rich and sophisticated visual concept that matches the aim of the conference. The goal is to show a designer’s ability to both visualize and conceptualize design, with an emphasis on typography. 

{APPROACH}

I chose to promote a design conference by Awwwards, which is a website that recognizes the talent of the best web designers, developers and agencies. In order to highlight the digital experience of the conference, I chose the key word “transform,” which emphasizes the development of technology. Graphic elements and type are designed to promote this exciting moment. 

© ELISE FANG

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