A Promising Future
Select a brand that is defunct, dying or dead and identify its essence. Revive the brand by repositioning and expanding the new brand’s identity and creating new extensions that open the company to a whole new demographic while still remain true to its original soul.
I chose to re-brand Bonne Bell because it has been a favorite memory for teenage girls for generations and generations. I decided to focus on empowering young girls. I did this by developing the new brand’s visual system and expanded into the various services, experience and products offered.