But Coffee First

{OBJECTIVE}

Select a company and create a short motion graphic
showing its moving logo. Explore the spirit and mission of
the chosen company, and create motions showing
conceptual and design ability. 

{APPROACH}

Blue Bottle is a coffee roaster and retailer in Oakland, California, Unite States. It gives a carefully curated coffee experience. Blue Bottle has a very simple and pure iconic brand image. I intend to keep the friendly carton illustration that represents the brand’s iconic equities, and give a crafted feel of the brand. 

© ELISE FANG

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