Identify a problem and follow specific steps in the design process to create engaging and relevant solutions. Conduct audience research, identify design strategy, and integrate a variety of media that work together as a cohesive system to create awareness
about the problem and help solve it.
“Old” is often associated with negative impressions, such as bad health, unattractive appearance, dependency, disability, etc. Elderly are often treated as degraded and isolated. In this project, I intend to promote positive image of elderly through creating a fashion label elusively for them. Being aging is classic, elegant, confident, and empowering.